European Fencing Championships
One of the requirements and challenges we had was to incorporate any visual references of the City of Novi Sad as the host of the Championships. So the inspiration for the visual identity came from one of the most popular landmarks of the city. Old clock on the fortress tower overlooking the city.
By introducing a clock as a visual reference and element, the concept of time kind of imposed itself as the natural and logic extention for the further storytelling.
Posters, billboards, t-shirts celebrating and honouring the new champions and promoting the sport at the same time.
A bottle of wine relabeled as a "Thank You" gift for those who helped organize and make the tournament happen.